3 Social Media Rules Every Business Should Know

3 Social Media Rules Every Business Should Know

social media marketingWhen it comes to social media, business owners are always trying to figure out the best way to reach a broader audience.  One thing that business owners have to keep in mind is that they are not competing with celebrities or huge companies so the goal should not be to have the most followers.  Yes, a large number of followers and fans look great but that should not be the most important aspect.  It is far better to have quality over quantity when it comes to social media. Here are 3 rules that business owners should follow when it comes to social media.

Use great content

By now, everyone knows that content is king.  Pay attention to your buyer persona and create content that they will appreciate.  The content you post doesn’t always have to be original content.  There is no harm in sharing content from people that you follow.  The business world is a community of like-minded people so sharing information can be beneficial for you, as well as for the other business owners.  If you are willing to share the information of other business owners with your audience, they may return the favor and introduce your content to their audience as well.


For business owners to get the most out of their social media platforms, they have to engage with their audience.  It’s important to respond to fans and visitors in a timely fashion.   By not doing so can result in negative feedback, which can be detrimental to a business owner’s brand and reputation.  This can be very time-consuming, which is why more and more business owners are hiring additional help.

Adjust to each platform

As stated before, social media can be very time-consuming, so in an effort to save time; many business owners like to use the same content for each platform.  This may be okay for some posts, but not so much for others.  Each social media platform is unique in its own way and these differences should be taken into consideration.  Make sure that you publish your posts accordingly so that it doesn’t appear that you are trying to take shortcuts. Do you have some social media tips or tools that have been successful for your business or maybe you have a question you’d like answered? We would love for you to share them in the comments section below. As always, thanks for reading, and please share this post by clicking on the share buttons below!

RJ’s Internet Marketing Services, LLC

No Responses

Your Thoughts

RJ's Digital Solutions, LLC