5 Tips for Using Instagram for Business
When Instagram founders Kevin Systrom and Mike Kreiger first got started on the picture taking application, they envisioned a world more connected through photos. With a simple concept of taking pictures with your phone, Instagram has taken the social media world by storm. The number of people using Instagram is growing daily and now business owners are getting in on the fun.
Many business owners have found creative ways to use the app to not only grow their business but to make work more fun. Instagram is a fun way to build cohesiveness among teams and co-workers. Some business owners use Instagram to introduce their staff to the world. This is a really cool concept because it allows customers and clients to see everyone involved in what or where they spend their money.
Business owners may also use Instagram to build team camaraderie. Have you ever gone into a business and seen the employee of the month plaque on the wall? Well by incorporating Instagram and using hashtags, now people outside of the business can see how and why that person received that honor. So it not only makes it fun for the staff but for the customers as well.
Don’t think you have to have a large staff to have fun with Instagram; many solopreneurs are turning to Instagram. By using Instagram soloprenueurs are able to show their experiences throughout the day, followers can now see what goes into making your great product or service.
Instagram can be a viable tool for growing any business. Below are 5 tips that are sure to help you get the most out of Instagram.
Tip #1: Don’t Be Boring
Make sure that you are paying attention to your clients and posting pictures that they are interested in. Just because you think your dog is cute, your clients may not. See what your clients respond to on Twitter and Facebook posts because more than likely, those are the type of things they want to see on Instagram.
Tip #2: Build Suspense
Storytelling isn’t just for writers, photographers are storytellers as well. Every picture doesn’t have to be of a finished product. Customers like to see the process of what they are about to spend their money on. It gives them a deeper connection to your business and to what they are about to invest in.
Tip #3: Don’t Post Too Often
The last thing you want to do is fill up someone’s timeline. After a while they will get tired of your posts and it may result in you getting deleted. So make sure that you strategically space out your posts so that you are anticipated by your followers and not annoying to them.
Tip #4 Create Interaction: Make It Fun
Small Businesses can create cool contests that offer great prizes. Creating an Instagram contest is a very easy task. Ask your followers to submit pictures around a topic related to your business, they can use hashtags for easy tracking. At the end of the contest, you can pick the winner or you can let your followers vote. This is a great way for getting people excited and interested in your business.
Tip #5 Expand Your Audience
You can connect Instagram to your other social media profiles and use relevant hashtags to make it easier for potential clients to find you.
Instagram allows your business to be personable and easily accessible. What other ways are you currently using Instagram for your business? We’d love for you to share them with us. Join the conversation by commenting below.
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About The Author
Rita Cartwright
After graduating with a degree in marketing, Rita knew she wanted a career in the marketing industry. However, she took a detour and worked for Sears as a retail manager. When that didn't work out, Rita decided to launch her own business offering word processing services. These services eventually morphed into digital marketing services. Her desire to be a provider of professional digital marketing services led her to earn an Internet Marketing certificate from Art Institute, which reinforces her marketing degree from Arizona State University. Twenty two years later by the grace of Father God, Rita is still in business assisting her clients with their digital marketing. She also shares ideas and advises them on digital marketing, social media marketing and business operations.
