New businesses are always faced with the challenge of properly allocating their budgets. Luckily, the internet has somewhat leveled the playing field for new businesses and start-up companies. You can in fact grow your business with free and low-cost internet marketing strategies if you are willing to invest the time.
In this article, we will share 7 internet marketing strategies that are sure to help you better position your small business online without spending a fortune. The key with the strategies we will cover is having a solid plan and being consistent.
Strategy #1: Create YouTube Videos
YouTube has over 800 million users which is why this strategy is at the top of our list. This is a great way to connect with your target audience online. YouTube drives tons of traffic every day. For those just getting started you can create your videos using your cell phone, computer or tablet if you don’t have a camcorder.
If you’re not sure what type of videos to create, here are some ideas that will help you get started.
- Product Demonstrations
- Explainer Videos (this will help your online visitors better understand your business and how to work with you)
- Frequently Asked Questions
Strategy #2: Social Media Marketing
Social media marketing is another great way to create buzz for your business. The only investment is time. It’s important to stay active by posting regularly, commenting on other profiles and connecting with people that could be potential clients.
Strategy #3: Hire a Virtual Internet Marketing Specialist
Now this one may catch you off guard, but hiring a professional can often times save you more money than trying to do things solo. As a small business owner, you have to know when to throw in the towel. It may make more sense for you to hand this task off to a professional instead of trying to figure things out on your own. They have the resources and expertise so you can avoid having to go through trial and error with your marketing projects.
Strategy #4: An Awesome Website
Internet marketing and having a great website go hand in hand. As your marketing efforts drive traffic to your website, you need to be able to capture the attention of those visitors. Your website should be relatable to your audience and give them ways to stay connected with you.
Strategy #5: Press Releases
Writing a newsworthy press release is a great way to attract visitors to your website. It’s okay to toot your own horn every now and then. There are tons of free and low-cost press release directories that make it possible for you spread the word.
Strategy #6: Blogging
Blogging is a great way to improve your search engine ranking and show off your expertise.
Strategy #7: Free Webinars
Online events are a good way to get people in the door. The key is to deliver your message in a way that speaks directly to your target audience. Giving away free tips is a great way to add leads to your sales funnel.
Marketing your business doesn’t have to be expensive, it just requires commitment and general know-how. There are thousands of businesses succeeding with limited marketing budgets, and there is no reason why you can’t be added to the list.
Have questions or comments? We’d love to hear from you. Join the conversation by commenting below.
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RJ’s Internet Marketing Services
