Are You Blogging Yet?

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Are You Blogging Yet?

Obviously, we as entrepreneurs and small business owners do not have large marketing budgets like big corporations. However, blogging is an affordable marketing tool. Are you blogging yet? I recently read a blog post, which emphasizes the importance of blogging when trying to brand your products, services, and/or company. The blog post is entitled, “Social Media Works for Small Business.” In it Ryan Moede also talks about how to use social media tools as marketing strategies.

On the other hand, one of my favorite bloggers, Grant Griffiths, wrote a blog post called, “Blogging is More Than Just Simply Marketing.” He talks about how we can use blogging to engage our clients in conversations regarding our products or services, as well as other important discussions.

Blogging presents us with the opportunity to level the “marketing playing field” with large businesses. It doesn’t cost us anything but our time. You can also outsource your blogging project to a Virtual Assistant who specializes in writing and has experience in blogging. Are you blogging yet?

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Related posts:

  1. What is a Virtual Assistant?
  2. A Marketing Tool for Your Online Marketing Strategy
  3. When Working With a Virtual Assistant
  4. An Online Business Tool for Virtual Assistants and their Clients

About The Author

Rita Cartwright

After graduating with a degree in marketing, Rita knew she wanted a career in the marketing industry. However, she took a detour and worked for Sears as a retail manager. When that didn't work out, Rita decided to launch her own business offering word processing services. These services eventually morphed into digital marketing services. Her desire to be a provider of professional digital marketing services led her to earn an Internet Marketing certificate from Art Institute, which reinforces her marketing degree from Arizona State University. Twenty two years later by the grace of Father God, Rita is still in business assisting her clients with their digital marketing. She also shares ideas and advises them on digital marketing, social media marketing and business operations.

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4 Comments

  1. April 3, 2008
    Reply
    Sabine

    Rita,

    While I agree with your sentiments of blogging leveling the marketing playing field; personally I would not suggest outsourcing your blogging if you’re a small business. Blogging allows you to have a voice; a very recognizable voice that becomes a big part of your brand – and if you’re a small business owner – in most cases you ARE the brand.

    Instead of outsourcing your blog – try to write at least once a week – but start a group blog – with complimentary businesses. That way you have the updates, keep it fresh and your readers interested, yet also preserve that which makes you unique.

    Just my two cents…

    Sabine

  2. April 3, 2008
    Reply
    Rita Cartwright

    Sabine,

    You make a valid point regarding outsourcing. It would work for larger companies. However, a Virtual Assistant can assist you with updating your blog.

  3. April 6, 2008
    Reply
    Sabine

    Rita,

    I agree. Updating maybe. SPeically on the technical side – widgets, links etc. However – if you have a regular Virtual Assistant, I don’t see why that assistant couldn’t contribute to the blog via articles about the business from her/his (Virtual Assistant’s) perspective.

    What is your opinion on this?

  4. April 6, 2008
    Reply
    Sabine

    My apologies – it should have read: Specially…

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