Building your Network on LinkedIn

Building your Network on LinkedIn

LinkedIn is another great resource for marketing your business, product, or service. Unlike other social networking sites, LinkedIn specifically targets professionals, entrepreneurs, and the like to network right on their website. It takes the social aspect of networking to a completely different level.

Build Your Network Day-by-Day

Building your network on LinkedIn may appear to be a little overwhelming in the beginning, but it doesn’t have to be. Start out small by connecting with people you already know. With a user base of more than sixty million, it is usually a safe assumption that most (if not all) of your colleagues are on this social networking site.

Once you have connected with people you already know, start reaching out to existing customers. If you are advertising your LinkedIn profile on your homepage and other social media outlets (such as Facebook and Twitter), you are probably already receiving connection requests from your customers.

As your network grows, start attracting new contacts by searching for people who may be interested in your product or service. This is also a great way to build business relationships with other companies. Incorporating non-competing businesses into your network is a great way to get more exposure.

Remember, a hearty network takes time and effort to build, and you will only get out of it what you put into it. You need to be prepared to devote a good amount of time to building your presence within the LinkedIn site. However, you will find that the investment of your time will have a solid pay off in the end as long as you stick with it.

To Your Marketing Success,

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RJ’s Internet Marketing Solutions, LLC
 

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