Category: Advertising

Introducing New Services

Do you need a radio ad so that you can sponsor a radio broadcast? We can help you with that. You provide the music, and we will take care …

Advertising Using Power Words

The basis of a successful advertisement is to understand the consumer’s needs and then design the advertisement accordingly.

Advertising on the Internet

With the increase in technology, special effects are being used to make advertisement more interesting. Vivid colors, good page layout and lots of imagination.

Advertising for Free

This popularity can lead to you being invited on radio and television talk shows and even to interviews.

Pull Marketing vs Push Marketing

Pull marketing takes advantage of social media marketing and search engine marketing. It motivates customers to actively seek out a brand.

Inbound Marketing vs Outbound Marketing

As a start-up business or newbie to online marketing, it’s important to know the difference between inbound marketing and outbound marketing. Today’s online entrepreneurs use the inbound marketing strategy …

Unique Selling Proposition

When I was in college back in the 90’s earning my marketing degree, the focus was on marketing tangible products rather than on marketing services. As a result, my …

What is a Niche?

An interesting discussion was started on Twitter as to what is a niche.  I have seen niche used to refer to a group of consumers with shared characteristics.  I …
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