Category: Service Provider

Is Your Business Foundation Crumbling?

I want to ask you a serious question: Do you have a solid foundation on which to build your business or are you just winging it, hoping to attract …

Unique Selling Proposition

When I was in college back in the 90’s earning my marketing degree, the focus was on marketing tangible products rather than on marketing services. As a result, my …

Do You Want a Virtual Assistant or an Employee?

As I mentioned in my previous post, virtual assistants (VAs) are professional administrative experts offering a service.  Yet, there are potential clients who ask for a cover letter and …
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