While many people are comfortable with using Facebook for personal reasons, its uses don’t stop at keeping in contact with family and friends. Through the creation of a company Facebook profile page, you can market your business, product, or organization. The creation of the profile itself is done in a few easy steps and can be easily tied to your own personal Facebook account for ease of management.
Creation of your page
Select whether you wish to have your page listed as a local business, an organization or a public figure. Once you have made your selection, you can now make the decision to correlate it with your personal Facebook account. With the page now created, you can begin the design that your potential clients and friends will see when they land on your page.
Personalizing your Facebook Brand
Facebook is a visual tool, with many people adding or deleting friend requests based solely on the profile picture alone. Keep this in mind as you begin the search for the profile picture which will best capture your company or you as a Brand. You can elect to use a personal picture or a company logo of your own design. You have the immediate option to keep your page hidden until you are ready for it to go live, so you can take your time until you find the right image to suit what you wish to convey to your target audience.
With Facebook branding being a very in depth topic, check back next week as we explore how plugin’s and small tweaks can help to give your brand that extra presence while also looking professional.
