How to Crush Your Competition with Excellent Keyword Research
As an entrepreneur, you are already aware of how difficult it is to get traffic. If you are a start-up, you will soon realize it. Keyword research is one area people tend to briefly glance at rather than give it the amount of attention that it needs. If keyword research is done properly, you can increase the amount of traffic you are getting, as well as the quality of the traffic itself. Here’s how.
How Majority of People Perform Keyword Research
Majority of people will decide on a market they want to work with, then use Google Keyword Tool to check out how much traffic they will get. If there’s a lot, they generally just get going right then and there.
This is not nearly enough time to spend on such an important aspect of an online business.
Your keyword research is like the foundation of your Internet business and what everything else in your business is built on. If you select a poor base keyword, chances are you won’t get much traffic at all. Even if you do get traffic, you may not make any money. This is a decision that affects everything else in your business.
The amount of time, effort and care you put into keyword research should reflect that.
How Proper Keyword Research Can Help You Get Ahead of Your Competition
Imagine these two examples.
Example 1: Jack decides to altogether skip the careful keyword research that we are recommending here. Instead, he plunges straight ahead into building his website. Unfortunately, the keywords he was hoping to rank for is so competitive that he soon loses steam and never makes any money from this project.
Example 2: On the other hand, Jill goes through the process of carefully doing her homework. She’s in a relatively competitive market, but begins to build her business by targeting well selected keywords with far less competition.
She begins getting traffic from these keywords and making a little bit of money right away. Encouraged by the money she’s making from her initial traffic, she continues to build her website and her traffic.
Over time, she works her way up to targeting higher and higher traffic keywords, pulling in traffic most website owners can only dream of.
Both of these are very common examples. It’s no exaggeration to say that keyword research can make or break your business. How much time or attention should you put into selecting the right keywords? The answer is as much as it takes.
Now that you know just how critical keyword research really is, the next step is to learn the keyword research process inside and out. Then apply what you know and reap the benefits.
How much time and effort do you put into your keyword research?
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About The Author
Rita Cartwright
After graduating with a degree in marketing, Rita knew she wanted a career in the marketing industry. However, she took a detour and worked for Sears as a retail manager. When that didn't work out, Rita decided to launch her own business offering word processing services. These services eventually morphed into digital marketing services. Her desire to be a provider of professional digital marketing services led her to earn an Internet Marketing certificate from Art Institute, which reinforces her marketing degree from Arizona State University. Twenty two years later by the grace of Father God, Rita is still in business assisting her clients with their digital marketing. She also shares ideas and advises them on digital marketing, social media marketing and business operations.
very helpful keyword research tips…
Thanks
Online Marketing
You are very welcome and thank you for your kind words and for stopping by. I’m learning also about keyword research as I share the tips. Once again, thanks for stopping by.
I’m actually researching some internet marketing tips for my business. this will really help thanks a lot 🙂
I’m glad we could help! Thanks for stopping by and commenting.