How to Find Your Niche – Part 2

How to Find Your Niche – Part 2
This entry is part 2 of 7 in the series How to Find Your Niche

Last week we began our series on How to Find Your Niche taking a look at how niche marketing will work in 2014. We learned that it pleases Google to focus on one niche.

In the following weeks, we’ll share a brief summary of the remaining six (6) steps of How to Find Your Niche. This week, we’re discussing Brainstorming and Researching Your Unique Niche.

Step Two: Brainstorming and Researching Your Unique Niche

After you’ve narrowed your new super-niche down to half a dozen possible choices, the next steps lie in:

  • Seeing if there is a focused sub-niche with a high level of activity
  • Deciding whether or not you could spend every day for at least the next year living there for part of the day

It’s not enough to have a high level of activity within a sub-niche. There are many highly active sub-niches where people don’t pay for anything; and, what’s more, would be deeply annoyed and offended if asked to do so.

These are sub-niches that you should avoid.

So first, sit down and ask yourself questions like:

  • “What do I love most in the world? Where do I wish I could spend all my free time?”
  • “What do I wish I could do most in the whole world?”
  • “What are my unique skills?”
  • “What am I really experienced in? So much so that I even take it for granted?”

Also consider using mind-mapping software like SpiderScribe.

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It is free for a limited personal account, but even at a Pro account level, the cost is just $5.00 per month. SpiderScribe is cloud-based, so you can access it from anywhere.

No matter what your process, you still have to research your niche. So start right now and ask yourself the above-mentioned questions.

For example, if you ask yourself “What do I love most in the whole wide world?” You might come up with a general answer like: “Horses!”

That’s not really a niche: It’s a general topic – a broad field of interest.

Now you need to find a specialized focus within that field of interest.

Go to a simple keyword search engine such as the Wordtracker Free Keyword tool. Enter all the main keywords for your niche topic that you can conjure up from memory.

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(Be sure to check “plurals”.)

The keywords that remain after these refinements are where you should start your real research.

These are just a few more tips on How to Find Your Niche. Are you using any of these suggestions in narrowing down your niche? We would love to hear your experiences, ideas, thoughts, and/or suggestions. Join the conversation below by commenting in our comments section.

As I mentioned, this is a summary of Step Two: Brainstorming and Researching Your Unique Niche. Go here to pick up your workbook, The Riches are in the Niches: How to Find Your Niche in order to have the entire lesson, which include all seven (7) steps.

Come back next week as we continue our discussion on How to Find Your Niche. As always, thanks for reading, and please share this post by clicking on the share buttons!

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