How to Find Your Niche – Part 1
You’re probably no stranger to the concept of niches, but in case you are, let’s look first at what a niche is. A niche is a specialized but profitable corner of the market. A niche market is a subset of the market on which a specific product or service is focusing.
Over the next few weeks, we’ll going to take a look at how to find your niche. The first step is knowing how niche marketing works in 2014.
Step One: Knowing How Niche Marketing Works in 2014
One of the biggest reasons to focus on one niche is because of Google. One thing Google hates are the spammy niche sites that have empty, repetitive “token” articles. So its efforts over the last few years have been aimed at getting ride of those from search results.
Google has even introduced a new algorithm, Hummingbird, that helps ensure keywords match the context of all web content. So what it rewards are niche sites where the owner actually cares about the niche and knows it inside and out.
It doesn’t tolerate artificial context.  What it loves are conversational, real dialogues on a topic.
When Hummingbird talks about “conversational search†it really does mean “conversational.â€
You can now literally speak your search question into the latest version of Google Chrome and get contextual answers. (Search Engine Land demonstrates an excellent example in one of their articles. Â Just click on the link. Go check it out.)
So put aside everything you’ve ever known about niche marketing for now and start with: What do you know? What passionately interests you?
To write convincingly, you need at least one of three elements:
- Overwhelming interest
- A wealth of experience in that field
- An overwhelming desire to finally learn about or do something
Niches that involve one of the above criteria will help keep you interested and active on your blog – and that will keep your readers interested and engaged with your blog.
That’s the sort of niche you want to focus on and explore.
Come back next week as we continue our discussion how to find your niche.
Have you found your niche yet? We would love to hear your experiences, ideas, thoughts, and/or suggestions. Join the conversation below by commenting in our comments section.
As always, thanks for reading, and please share this post by clicking on the share buttons!
RJ’s Internet Marketing Services, LLC
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About The Author
Rita Cartwright
After graduating with a degree in marketing, Rita knew she wanted a career in the marketing industry. However, she took a detour and worked for Sears as a retail manager. When that didn't work out, Rita decided to launch her own business offering word processing services. These services eventually morphed into digital marketing services. Her desire to be a provider of professional digital marketing services led her to earn an Internet Marketing certificate from Art Institute, which reinforces her marketing degree from Arizona State University. Twenty two years later by the grace of Father God, Rita is still in business assisting her clients with their digital marketing. She also shares ideas and advises them on digital marketing, social media marketing and business operations.
