How to Find Your Niche – Part 1

How to Find Your Niche – Part 1
This entry is part 1 of 7 in the series How to Find Your Niche

You’re probably no stranger to the concept of niches, but in case you are, let’s look first at what a niche is. A niche is a specialized but profitable corner of the market. A niche market is a subset of the market on which a specific product or service is focusing.

Over the next few weeks, we’ll going to take a look at how to find your niche. The first step is knowing how niche marketing works in 2014.

Step One: Knowing How Niche Marketing Works in 2014

One of the biggest reasons to focus on one niche is because of Google. One thing Google hates are the spammy niche sites that have empty, repetitive “token” articles. So its efforts over the last few years have been aimed at getting ride of those from search results.

Google has even introduced a new algorithm, Hummingbird, that helps ensure keywords match the context of all web content. So what it rewards are niche sites where the owner actually cares about the niche and knows it inside and out.

It doesn’t tolerate artificial context.  What it loves are conversational, real dialogues on a topic.

When Hummingbird talks about “conversational search” it really does mean “conversational.”

You can now literally speak your search question into the latest version of Google Chrome and get contextual answers. (Search Engine Land demonstrates an excellent example in one of their articles.  Just click on the link. Go check it out.)

search engine land image

So put aside everything you’ve ever known about niche marketing for now and start with: What do you know? What passionately interests you?

To write convincingly, you need at least one of three elements:

  • Overwhelming interest
  • A wealth of experience in that field
  • An overwhelming desire to finally learn about or do something

Niches that involve one of the above criteria will help keep you interested and active on your blog – and that will keep your readers interested and engaged with your blog.

That’s the sort of niche you want to focus on and explore.

Come back next week as we continue our discussion how to find your niche.

Have you found your niche yet? We would love to hear your experiences, ideas, thoughts, and/or suggestions. Join the conversation below by commenting in our comments section.

As always, thanks for reading, and please share this post by clicking on the share buttons!





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