How to Grow a Service-Based Business Using Pinterest

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How to Grow a Service-Based Business Using Pinterest

social media marketingThere are all sorts of social media platforms out there that can make your business more visible online and help you generate more revenue. One social media platform that has seen incredible growth is Pinterest. Currently Pinterest has 70 million users.

Service-based business owners typically stay away from Pinterest because they think it only works for product-based companies. In this article, I will share with you some tips that you can start using right now to grow your service-based business using Pinterest.

Pin Daily

Pinterest moves at a very quick pace so if you want to build your business, you have to keep up by pinning often. Pinning new pictures and videos daily will help you build brand awareness. Service-based businesses can share package images, images that are relevant to an event you may be hosting or even images that go along with a blog post you recently published.

Humanize Your Brand

While it’s great to be professional and stick to industry-related topics, there’s nothing wrong with showing the human side to your brand. You don’t have to share personal or intimate information like images of your kids or spouse. Instead you can share images of your favorite restaurants, brands you adore, things that make you laugh, inspirational images and so on.

Be Original

It’s okay to share things that you have found online, but people love originality. Creating your own images is a great way to build authenticity and your fans know that when they visit your boards they’re likely going to find something they haven’t seen before. Original images can also earn you a spot on the Popular Section of Pinterest. The Popular Section is where you’ll find unique and original images. Earning a spot in this section will also draw a huge crowd to your boards.

Have you been using Pinterest to grow your service-based business? Are you new to Pinterest and still have questions? Whether you have comments or questions, we’d love for you to connect with us using the comments section below.

As always, thanks for reading, and please share this post by clicking on the share buttons below!
 
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About The Author

Rita Cartwright

After graduating with a degree in marketing, Rita knew she wanted a career in the marketing industry. However, she took a detour and worked for Sears as a retail manager. When that didn't work out, Rita decided to launch her own business offering word processing services. These services eventually morphed into digital marketing services. Her desire to be a provider of professional digital marketing services led her to earn an Internet Marketing certificate from Art Institute, which reinforces her marketing degree from Arizona State University. Twenty two years later by the grace of Father God, Rita is still in business assisting her clients with their digital marketing. She also shares ideas and advises them on digital marketing, social media marketing and business operations.

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