How to Revise Your Social Media Plan

How to Revise Your Social Media Plan

The beauty of owning your own business is the ability to do what you want. There aren’t any hard and fast rules about which social media platforms you should use so approach this methodically. If you’re posting random photos on Instagram and get a few likes here and there, is it really worth your time? If you post an article once a month on LinkedIn but have an inbox filled with unanswered invitations to network, should you continue to use this platform?

Target Audience

First, determine where your target market hangs out and learn how to use that platform. If you’re aiming to attract professional clients, then LinkedIn might be your ticket. If you’re looking for other solopreneurs or small business owners, check out Facebook. Want to market yourself locally? Alignable is a new platform to try. Can’t fit your thoughts into a tweet? Then drop Twitter instead of stressing about it.

Second, remember to be social. You’re much more than your business so show that to your followers. Yes, share about your business because that’s your passion and a part of your life but share about your other passions. Trips and travels; favorite hobbies; favorite sports teams; favorite movies or television shows. Let people get to know the whole you, not just the business you.

Need More Help? Come to Our FREE Webinar!

Tomorrow, April 12th, at 1:00 pm PST we’re hosting a FREE webinar titled, “5 Steps to Build an Engaged Audience on Social Media” because so many of my friends and colleagues are frustrated by the whole process. Re-examining your social media strategy and discovering what works for you is just one of the five steps we’ll talk about but there are more gears that need to work together to get the social media machine to work for you. There are a limited number of seats available so register today! http://bit.ly/rjswebinar3

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RJ's Digital Solutions, LLC