How to Start a blog for your Nonprofit
Why Your Nonprofit’s Website Needs a Blog (And How to Start One)
Your nonprofit’s website might already include your mission statement, donation form, and event calendar—but if it doesn’t include a blog, you’re missing a major opportunity. A blog isn’t just a marketing add-on—it’s a powerful tool for visibility, engagement, and donor trust.
Whether you’re supporting survivors of domestic violence or advancing another social mission, a well-maintained blog can amplify your message and build long-term support.
This post explains why your nonprofit needs a blog and how to get one off the ground—even if your team is small.
Table of Contents
- Why Blogging Matters for Nonprofits
- Top Benefits of Blogging for Your Nonprofit
- How to Start a Blog for Your Nonprofit
- Real-World Nonprofit Blog Examples
Why Blogging Matters for Nonprofits
According to HubSpot, organizations that blog see 55% more website visitors than those that don’t. For nonprofits, this means more potential donors, volunteers, and supporters learning about your mission—and more opportunities to turn awareness into action.
A blog isn’t just for storytelling. It’s a strategic channel that helps you show up in search results, answer important questions, and build meaningful relationships.
Top Benefits of Blogging for Your Nonprofit
1. Increases Website Traffic Through SEO
Each blog post is a new indexed page that helps search engines understand what your website is about. When optimized properly, blogs can attract people who are actively searching for support, volunteer opportunities, or ways to give.
For example, a blog post titled “Signs of Emotional Abuse in Relationships” could help a domestic violence nonprofit rank for high-intent searches—and reach people in need or those looking to help.
Learn more about SEO for nonprofits here.
2. Builds Authority and Trust
Blogging consistently shows that your nonprofit is:
- Active and engaged
- Knowledgeable about your cause
- Transparent in communication
This builds trust with both new visitors and long-time supporters.
3. Educates and Engages Your Community
A blog is a space where you can:
- Answer FAQs
- Share client stories (with consent)
- Break down the impact of your programs
- Advocate for policy changes
It becomes a valuable resource that brings people back again and again.
4. Supports Donor and Volunteer Conversion
When visitors land on your site through a blog post and see compelling content, they’re more likely to explore further—leading them to:
- Donate
- Sign up for a newsletter
- Register for an event
- Share your content with their network
Content is the bridge between awareness and action.
How to Start a Blog for Your Nonprofit
1. Choose a Platform
Most nonprofit websites are already built on platforms that support blogging. Common options include:
- WordPress – Free and flexible
- Squarespace – Great templates and user-friendly
- Wix – Easy drag-and-drop interface
- Weebly – Simple and budget-friendly
Not sure which is best? RJ’s Digital Solutions can help you decide and get it set up.
2. Create a Content Plan
Start with a simple content calendar. Plan 1–2 posts per month around:
- Awareness days (like Domestic Violence Awareness Month)
- Common questions your audience has
- Behind-the-scenes stories
- Interviews with staff, volunteers, or clients
Consistency is more important than frequency.
3. Write With Your Audience in Mind
Use a warm, human tone. Write like you’re talking to one supporter, not a crowd.
Instead of this:
“Our program aims to reduce systemic gender-based violence through holistic interventions.”
Try this:
“We help survivors of abuse take their first step toward healing—whether it’s finding a safe place to sleep or getting legal support.”
4. Optimize for SEO and Shareability
To get the most from every post:
- Use keywords naturally in titles, subheadings, and image alt text
- Link to other pages on your site (like your donation form)
- Add compelling images and call-to-action buttons
- Use tools like Yoast SEO or Rank Math if you’re on WordPress
5. Promote Every Post
A blog without promotion won’t drive traffic.
Once you publish:
- Share the post on your social media channels
- Include it in your next email newsletter
- Ask staff and board members to share it
- Link to it from your homepage or impact pages
Don’t be afraid to re-share old posts when relevant.
Real-World Nonprofit Blog Examples
Looking for inspiration? These nonprofits are using their blogs well:
- RAINN Blog – Survivor-focused content and expert advice
- Charity: Water Blog – Impact stories and partner features
- Feeding America Blog – Educational content and hunger relief stories
- YWCA USA Blog – Advocacy, equity, and women’s rights storytelling
Final Thoughts
A blog is one of the best long-term investments your nonprofit can make.
It helps you reach more people, build trust, and drive engagement—without needing a big budget or team.
Whether you’re just starting out or ready to take your content to the next level, blogging is a smart move for any mission-focused organization.
Need help launching or optimizing your nonprofit blog?
RJ’s Digital Solutions offers strategy, content creation, and SEO support for nonprofits. Contact us today to get started.
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