How to Use Reddit to Grow Your Small Business

How to Use Reddit to Grow Your Small Business

redditWhen it comes to using social media to grow your business, you’ve probably heard that Facebook, Twitter, LinkedIn, Pinterest and even Instagram is the way to go. This may be true, but we seldom hear people talk about some of the other platforms that could be beneficial to business owners like Reddit.

Reddit may not be as popular as the other platforms, but it has some features that may be ideal for business owners. Not to talk bad about the big guys like Facebook and Twitter, but it’s easy for your posts to get lost in that huge ocean of content. Reddit tends to fly under the radar, but its users are passionate and the Reddit platform is very functional.

How Reddit Works

At first glance, the site can seem a little dry. It uses a simplistic approach with basic font. Maybe not the most aesthetically pleasing, but it definitely gets the job done. Once you’ve been on the site for a while you’ll begin to appreciate its simplicity.

When you enter the site, you will notice a page full of random posts. These posts are the more popular ones as deemed by the Reddit community. Posts are either up-voted or down-voted, which affects the placement of the post. Users are also able to comment on posts, in fact this is highly encouraged.

Reddit users are quite savvy; so, blasting them with sales and ads is discouraged. The site is tailored more for people to share content that is either helpful, informative or funny. To help narrow down the content, Reddit uses something they call subreddits. This allows users to search for content that they are interested in.

For example, if you are interested in marketing tips, you can search for posts related to such. If this is still too broad for you, Reddit will give you a list of subreddits for specific types of internet marketing. You may find a subreddit for entrepreneur marketing tips, start-up tips, social media, and so on.

If you are interested in multiple topics, Reddit allows you to create multireddits. Multireddits give you a place where you can manage and maintain posts about all of topics that are important to you. So if your interests are marketing, website design and search engine optimization, your multireddits will consist of posts related to those three topics.


The Reddit community is very active. They love to share information and help one another. This type of interaction is great for business owners. Posting helpful information in your area of expertise is great, but also interacting with others and answering questions related to your business helps showcase your knowledge or expertise.

A popular subreddit for business owners is AMA, which stands for Ask Me Anything. This is valuable because it opens the floodgates for users to ask whatever they want. Business owners benefit from this because not only does it help build interest in your industry or company but it shows your confidence about the subject matter.

For business owners that use Google AdWords, they may find Reddit ads useful. It’s very similar to Google AdWords, but on the Reddit platform. This is where the simplicity of the site is a bonus, because colorful ads pop on the screen and are easy for viewers to see.


Even though the larger social media outlets are the talk of the town, Reddit has a place for the casual user, as well as business owners. With its devoted followers eager for information, it’s a great place for business owners to build brand recognition and gain followers they would have otherwise missed out on.

Is there something you want to add or maybe you have a question about Reddit? We would love for you to share your comments below. Are you a business coach, author or consultant looking to expand your online presence? Contact RJ’s Internet Marketing Solutions, LLC for a free consultation today at 866-651-3073!




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