How to Write Your Articles for Better SEO

Last week, we established that articles are an essential key for higher ranking with the search engines. But how do you target your articles to be optimized for SEO while still making it interesting to the readers?

While some articles are directed for instructional or reading pleasure, others are solely written as road to gaining higher search engine rankings. The key is to marry these two and create articles that are both appealing to read but great for your SEO.

There are a few tips to follow that will ensure that your article reads nicely without any repetitive phrases often seen in SEO-geared articles. These articles will be loved by the search engines and your readers alike!

First, you’ll want to decide on a keyword phrase that will be the center topic of your article. This keyword phrase, usually comprised of 3 to 7 words, should help your article rank high in the search engines.

The next step is to create an interesting title for your article. Make sure that the title sounds right, is grammatically correct and interesting to your readers. Titles with “How to . . .,” “Understanding . . .” and “Learning to . . .” are great in this DIY (Do It Yourself) world and include often used search terms. You’ll want to make sure that the topic you are writing about is interesting and useful to your readers.

When you are ready to start writing your article, make a list of different variations of the keyword phrase. For example, if your keyword phrase is “selling a used car,” you’ll want to include semantically related phrase variations such as: “where to buy a used car,” “how to purchase a used car,” “tips to spot a good used car,” etc. Search engines will recognize the phrase variation, so no worries about repeating the identical primary keyword phrase in your article.

When using the different keyword variation, you will want to carefully incorporate them into your article, making sure that it’s done in a way that is both natural and not abusive or repetitive. Remember that search engines will rank your article depending on how useful it feels your content is and your readers will thank you too! Make sure, also, that your article delivers what the title promises.

Remember that when writing articles for SEO purposes, your primary goal is to create interesting content that is useful to your readers. Although it may take some time for the benefits to be visible, your article writing will draw increased traffic from search engines to your site well into the future!

 
 
 
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