Internet Marketing – Keyword Selection Tips – Part II

Internet Marketing – Keyword Selection Tips – Part II

Last week we begin the discussion on selecting specific keywords for instant Google rankings. We also covered which longtail keywords to choose for instant ranking. We left off asking the question how can your page ranked within just a couple weeks? We will now answer that question.

Most Pages Rank by Accident!

If the search term is competitive, you can bet that there are dozens if not hundreds of marketers targeting and competing for that term.

On the other hand, longtail search terms often have little to no competition targeting those terms specifically. A search term like “corporate chocolate baskets” will be far easier to rank for than “chocolate,” for example.

Most competing websites that rank for these terms are actually targeting another term, often a more general term and accidentally get the ranking.

If you on the other hand discover this keyword, find that the competition is low enough that you think you can rank for it, then you will have a very good chance of ranking well for that page rather quickly.

The Two Ways to Target Keywords

There are two ways to target keywords.

The first is to select a primary or even a secondary keyword and try to rank for that keyword. Unfortunately, high competition makes this method difficult to rank for.

On the other hand, you can select very specific keywords and focus on ranking for those keywords right away.

What’s great is that these two methods are not mutually exclusive. You can laser in on specific keywords for instant rankings while simultaneously building your rankings towards a higher traffic keyword.

This process involves doing very deliberate keyword research. The importance of selecting your keywords properly when you begin the process of marketing your website cannot be stressed enough. The difference between selecting good keywords and poor keywords is quite literally the difference between ranking well in the search engines and potentially not ranking at all.

Which keyword selection strategy do you use and has it worked for ranking your page? We would love to hear your comments.

RJ's Internet Marketing Services
RJ’s Internet Marketing Services


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