Internet Marketing – Keyword Selection Tips – Part II
Last week we begin the discussion on selecting specific keywords for instant Google rankings. We also covered which longtail keywords to choose for instant ranking. We left off asking the question how can your page ranked within just a couple weeks? We will now answer that question.
Most Pages Rank by Accident!
If the search term is competitive, you can bet that there are dozens if not hundreds of marketers targeting and competing for that term.
On the other hand, longtail search terms often have little to no competition targeting those terms specifically. A search term like “corporate chocolate baskets†will be far easier to rank for than “chocolate,†for example.
Most competing websites that rank for these terms are actually targeting another term, often a more general term and accidentally get the ranking.
If you on the other hand discover this keyword, find that the competition is low enough that you think you can rank for it, then you will have a very good chance of ranking well for that page rather quickly.
The Two Ways to Target Keywords
There are two ways to target keywords.
The first is to select a primary or even a secondary keyword and try to rank for that keyword. Unfortunately, high competition makes this method difficult to rank for.
On the other hand, you can select very specific keywords and focus on ranking for those keywords right away.
What’s great is that these two methods are not mutually exclusive. You can laser in on specific keywords for instant rankings while simultaneously building your rankings towards a higher traffic keyword.
This process involves doing very deliberate keyword research. The importance of selecting your keywords properly when you begin the process of marketing your website cannot be stressed enough. The difference between selecting good keywords and poor keywords is quite literally the difference between ranking well in the search engines and potentially not ranking at all.
Which keyword selection strategy do you use and has it worked for ranking your page? We would love to hear your comments.
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About The Author
Rita Cartwright
After graduating with a degree in marketing, Rita knew she wanted a career in the marketing industry. However, she took a detour and worked for Sears as a retail manager. When that didn't work out, Rita decided to launch her own business offering word processing services. These services eventually morphed into digital marketing services. Her desire to be a provider of professional digital marketing services led her to earn an Internet Marketing certificate from Art Institute, which reinforces her marketing degree from Arizona State University. Twenty two years later by the grace of Father God, Rita is still in business assisting her clients with their digital marketing. She also shares ideas and advises them on digital marketing, social media marketing and business operations.
For the most part all of my articles rank on accident. I don’t try to do SEO what so ever. It’s funny how it works. I’ve tried to rank come article and they have never done as well as the ones on accident.
Hi Brian, thanks for stopping by. As I mentioned in my post you can be targeting one search term and accidentally rank for another. Some of the search terms I have ranked for I never would have thought to use. Thanks for stopping by and commenting.
What are your thoughts on targeting multiple keywords on the same landing page Rita? I like to pick at least one high value term which I will target my landing page towards and then to research related long tail terms. I will then try to (naturally) including several of these terms in the page too. I have found that I can start picking up traffic from the long tails very early while working towards the eventual goal.
Hi Tom, thank for reading. Your strategy sounds similar to what this article mentions. The ultimate goal is to drive traffic to your site. Once again, thanks for stopping by and reading.