Internet Marketing Services for Entrepreneurs and SMBs

Internet Marketing Services for Entrepreneurs and SMBs
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Rita J. Cartwright Southern, Founder

If you are an entrepreneur or small to midsize business owner who is not using Internet marketing services to market your products and/or services, you are missing out on potential clients and customers.

According to a recent article in Marketwire, eight out of 10 consumers shop online at least once a week. As you know, if you are trying to get your sales message in front of your target market, you have to hang out where they are.  Apparently, they are online; therefore, the best method to deliver your message is Internet marketing.

Social media marketing is a form of Internet marketing and is one of the most popular strategies to use.  Wikipedia’s definition of social media marketing is “Social media marketing is a term that describes use of social networks, online communities, blogs, wikis or any other online collaborative media for marketing, sales, public relations and customer service.” Social bookmarking (Stumbleupon, Digg, Technorati, etc.) and social media sharing (YouTube, Flickr, etc.) are also included in social media marketing.

In a recent article Forbes.com stated, “Fifty-four percent of small and midsize businesses (SMBs) are using social media to promote their businesses, double the number using these sites in December 2009, with 35% posting daily updates to sites such as LinkedIn, Facebook, and Twitter, a new study found.”

Other forms of Internet marketing are e-mail marketing campaigns, article marketing, teleseminars, webinars, and podcasting, to name a few.

As you can see based on the article on Forbes.com, your competition and colleagues are using Internet marketing services to inform their target market that their products and/or services exist. So, if you want to compete or capture some of the target market, include Internet marketing in your marketing plan.

Internet marketing costs little to no money; however, it is time-consuming.  If Internet marketing services is not your service offerings, you should outsource this task to a Virtual Assistant who specializes in Internet marketing services.  In turn, you will be able to focus on your services and/or products, as well as your clients.

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