Last week we began our discussion on keyword research and how it can affect your Search Engine Optimization (SEO) efforts. We left off on Why Keyword Research Will Make or Break Your Business. This week we will discuss what makes a great keyword. Are there any left?
What Makes a Great Keyword?
A great keyword is one that has a good volume of search traffic, has few enough competition that you can reasonably expect to rank and finally has traffic that is looking for what you offering.
If you can find a handful of keywords that matches this description, then your chances of succeeding are far greater than the many thousands of websites that get started every single day.
Most people spend less than 20 minutes on keyword research. Yet search engine experts consistently spend hours if not days on keyword research.
Is it a coincidence that those who are consistently successful are also the ones that consistently spend the most time on keyword research? Most likely not.
Are There Great Keywords Left?
People often think that the Internet is over saturated already, especially in competitive fields. Are there really any good keywords left to find? Especially in markets like health, making money, dating and so on – Can someone really compete?
The answer is yes. As large as the competition may be, the user base is growing as well. As more people come into the market, that means more opportunity. According to the UN’s International Telecommunications Union (ITU), there are over 2 billion Internet users. Established sites will be able to capture a lot of the traffic, but a lot of the traffic is up for grabs as well.
No matter what industry you’re looking to jump into, there are always undiscovered keywords that you can use to get ahead of the competition.
There is a detailed step by step process that you really need to know in order to do your keyword research. Do a Google search using the search term “keywords research†for keyword research tools. Some are free, some aren’t.
Which keyword research tools are you currently using?
