Now that we have completed Lesson One, expanding our understanding of the psychology behind social networks, we are ready to start Lesson Two beginning with zeroing in on the Big Four; specifically, Facebook.
Over the course of the next few weeks, we will cover six (6) steps on how to effectively use Facebook for Business. This week we will begin with setting up your Facebook profile.
Nowadays, it’s unusual for a person to not have a Facebook account. If you’re one of the few, go here to sign up now.
Whether your account is old or needs refreshing, we will take a look at the key points to observe.
Step One: Set up Your Profile
There are a few small but important pointers for setting up a strong Facebook profile.
PHOTOS:
- Do upload a profile photo — and not one of scenery or flowers, unless you’re a Landscape or Nature photographer! Use a headshot.
- Use the same profile photo across all social networks.
- Make sure it’s a current one — preferably a head shot with no distractions in the background.
- Make sure what you’re wearing in your profile photo reflects the image you want to portray. For example, if your business is selling dental equipment to busy dentists, you wouldn’t want to show a photo of you goofing around at a party in your “70’s Blast from the Past” afro wig and tie-dyed t-shirt.
- On the other hand, if your business consists solely of selling hand-painted beach flip-flops, you could get away with a photo of yourself in a Hawaiian shirt on a beach, flip-flopped feet pointed towards the camera as you lie on a deck chair with a big grin on your face.
- Have your photo ready to upload before you set up your profile. It doesn’t really matter what size it is, as you’ll be able to drag the thumbnail around to select the portion you want, but 367 pixels by 327 pixels is the size you need, if you have photo editing software.
PRIVACY SETTINGS:
Don’t take these for granted. Make sure you configure them to your preference. Go through each one individually.
Do you use Facebook for business? If so, has it helped your business? We would love to hear your experience with Facebook. Leave us a comment below. Come back next week when we discuss step two in using Facebook for business focusing on setting up a Facebook Page.
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