Step Three: Making the Most of LinkedIn’s Unique Features

Step Three: Making the Most of LinkedIn’s Unique Features

This is the last and final step in our lesson on Using LinkedIn for Business. It also winds up our series on Using Social Media for Business. To start from the beginning of this info-packed series, go here beginning with Social Media for Business viewing in ascending order.

This also means it is time to present another webinar. More information on this at the end of this post.

To bring you up to speed on Using LinkedIn for Business, go here for lesson one. For lesson two, go here.

LinkedIn’s Other Lesser-Known Features

Once you have gotten into the habit of checking your inbox and feed every day, answering questions in Answers, studying Answers, and joining well-focused Groups, now it’s time to explore LinkedIn’s other lesser-known features.

This is a good time to do it, because most likely you will have added or imported at least 50 contacts by now. After you have built up your network a little, it’s time to take advantage of . . .

  1. InMaps — Logging in and allowing InMaps access to your Linked profile lets this app create a “map” of your unique connections. LinkedIn describes it as “an interactive visual representation of your professional universe, based on the relationships between your connections.”

To get your own, personal InMap, you will need:

    • At least 75% of your profile updated
    • At least 50 LinkedIn connections

How InMaps Works . . . and What it Can Do for Your Business — Your InMap will be alive and interactive. You can zoom in on “node” (by using your mouse wheel) to see who and what they represent.

You can create labels for each group . . .

. . . and share your InMap with others.

  1. Pay Attention to Daily LinkedIn Headlines — You can quickly catch up on all the latest industry news here, right on your main feed page. Also, LinkedIn only provides what your keywords and connections indicate are a good selection for your interests:
  1. Use the “More” Tab — This is where you’ll not only find LinkedIn “Answers,” but a whole lot more. This includes the Learning Center, LinkedIn Apps and the latest new features, such as “Skills”.

You can input and search a skill to learn about the latest news and resources — and add it to your profile (voluntarily) to further boost your reputation and help the right people find you. Plus you are able to uncover relevant new groups you may wish to join!

We will explore more of LinkedIn’s lesser-known features in our upcoming webinar. Are you using any of the above-mentioned features? If so, what do think of them?

Our webinar on Using LinkedIn for Business will be held next Thursday, June 21, 2012 at 2:00 pm PST. Go here to register. You don’t want to miss it. Hurry! Seating is limited!! As always, thank you for reading. See you next week!

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