Marketing on LinkedIn Company Pages – Part III
When managing a company page on LinkedIn possibly, one of the most important resources is the recently built-in analytic system. Many companies have been offering this as a service for a fee, but times have changed. Now offered to its users free of charge, LinkedIn provides companies with the ability to see who, what, when, and where built right in. With the easy to read/see charts running a LinkedIn campaign has never been easier.
Page Views
Broken down on a monthly scale you can track page views, both on a specific level and on an individual as well. If your advertising on LinkedIn is working, this will tell you where and what content people are enjoying. If it is not, it also tells you what they are not enjoying. It also shows you how you may compare to similar companies.
Unique Visitors
Broken down in the similar monthly form as page views, you are able to see just how many of those views are by separate users. This tells you how many are revisits your page possibly has. Depending on the product/service you are marketing your wanted results will vary.
Clicks
This area shows you clicks based on the links on any given page, which ones are clicked the most and the least. This is helpful because it can tie into your website analytics which is a whole other monster all together.
Members following and member visits
This gives you great input, it allows you to see what number of your visits and followers are already members of LinkedIn. This will allow you to see if your advertising efforts are still best spent on LinkedIn alone or if it’s worth exploring other avenues as well.
LinkedIn in the end is just like any other social media outlet, it takes work and dedication to understand, watch and learn. It is also ever changing. No single marketing plan works for all companies, or even groups of companies. What it all boils down to, if you want your marketing to be successful, you need to seriously consider hiring a professional. Doing it on your own is great and works best for small start-ups, but eventually you have to make the financial leap if you want big numbers.
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About The Author
Rita Cartwright
After graduating with a degree in marketing, Rita knew she wanted a career in the marketing industry. However, she took a detour and worked for Sears as a retail manager. When that didn't work out, Rita decided to launch her own business offering word processing services. These services eventually morphed into digital marketing services. Her desire to be a provider of professional digital marketing services led her to earn an Internet Marketing certificate from Art Institute, which reinforces her marketing degree from Arizona State University. Twenty two years later by the grace of Father God, Rita is still in business assisting her clients with their digital marketing. She also shares ideas and advises them on digital marketing, social media marketing and business operations.
So I qualify for this service, but I need marketing for my websites, will this still apply?