Monitoring Your Website’s Ranking

Monitoring Your Website’s Ranking

seoWe all know by now that your SEO efforts will not be producing visible results right away. Especially if you want to gain great page ranking.  It is somewhat of a slow but steady climb.

With this in mind, you want to make certain that you are definitely working in the right direction and your SEO efforts are producing positive results. The only way to know if you are on the right track is by monitoring your website’s search engine ranking.

There are various ways that you can do this effectively without it consuming a lot of your time. Currently there are many tools available that make this a painless procedure. One of the top tools to start with is one like Alexa.

Alexa offers the ability to check a few things all with the convenience of being in one place. Once you have entered your website URL into Alexa’s page, it provides you with your traffic rank and number of incoming links. Click on the Get Details button and your options now include:

  • Traffic stats – traffic rank, reach, pageviews, pageviews/user, bounce %, time on site, search %
  • Search analytics – top queries from search traffic
  • Audience – age, education, gender, has children, browsing location
  • Contact info – your info associated with your URL
  • Reviews – if any have been written
  • Related links – sites with similar name to your URL
  • Clickstream – where the visitor was prior to visiting your website

All of these are important keys to learning more about who you are reaching and how to adjust your SEO plan to reach the audience you should be in front of.

Spend some time on Alexa and check out all of the free reporting tools it offers. Then later you can check back and gauge the improvement in traffic that your SEO efforts have made!

Which website monitoring tools are you using? Leave us a comment below to let us know.

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