Last week we looked at how Cesar Millan uses his Facebook Page to engage in social networking. Â In case you missed it, go here to read it.
Basic Facebook Page Principles
When attempting to make the most of your Facebook Page, we are not saying that your Page should be exactly like Cesar Millan, because there are certain variables you don’t share. Your focus will most likely be completely different. More than likely you are not a celebrity (or you would be having staff members or a PR firm read this blog post for you!) But basic principles always apply:
- Tell people in each post what you want them to do
- Mix your media and your subject types (photographs, text, video thumbnail links, contests, polls, questions, tips, etc.)
- Create a custom vanity URL with either your name or your best keyword
- Create badges, chiclets and links between your Page and your website, blogs, and other web appearances
- Track your results — even if only by analyzing the number of views and comments (as well as increases in followers and blog subscribers)
- Publicize your page!
Other Tips
- Cut down on the word “I†as much as possible. Too many “I†statements can easily come across as egotistical. Keep the focus on your viewers. (“What do you think is yuckier — boiled or poached eggs?â€) Or use wording that is warm, but could be said by anyone: (“Now THERE’S a sunset!â€)
- Keep ahead of your competition! It’s not hard — simply stay on top of breaking news sources for your niche and subscribe to authority source RSS feeds.  A great way to find the most relevant ones, if you don’t know what to search for, visit Alltop.com, select the most appropriate category for your niche and choose from a list of authority blogs and online publications.
- Generously share high-value content submitted by fans (and give them specific credit in your comment, even if the value is obvious). Everyone loves to be acknowledged — and the more they view you as an authority or web-celeb, the more you’ll make their day (and increase their loyalty and liking) by making them feel their time and thoughts matter to you.
In our upcoming webinar, we will share more tips on how to make the most of your Facebook Page.
Are you using any of these tips when engaging with fans on your Facebook Page? If so, have these suggestions increased the amount of “likes” for your Page or converted visitors to subscribers? Feel free to comment below. We would love to hear about your experience.
Come back next week, when we take a look at creating a Facebook Page now that you know how to set it up.
Thanks for sharing these tips! I’m off to check out Alltop
Kristine, thank you for stopping by. You are very welcome, and I’m glad you found the info useful!
Rita
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Dallas, I’m glad you found the information useful and that you got a free breakfast for sharing the info with your colleague. 🙂 Also, it’s great that the info helped your colleague with their evaluation. Thanks for stopping by and taking the time to comment. Be sure to join us when we present our webinar on Facebook for Business on March 7, 2012. We’ll provide the registration information next week. Once again, thanks.