This is the 6th and final step in key points to observe when using Facebook for Business.  To recap the previous steps, in Step One we looked at Setting Up Your Facebook Profile.
Next, we discussed Step Two, Preparing Your Facebook Page.
The next step, Step Three, we took a look at how the stars use their Facebook Page for social networking.
In Step Four, we discussed how to make the most of your Facebook Page.
Last week, Step Five, we reviewed how to create a Facebook Page. Â This week, we will tidy up some loose ends concerning using Facebook for Business.
Security
One more aspect of Facebook you shouldn’t ignore — security. As an online entrepreneur, you want your Page as accessible as possible, but that doesn’t mean you have to leave it wide open to scammers, frauds, phishers and identity thieves.
Facebook expert Mari Smith published a brief post giving shrewd and sensible Facebook security “best practices,†which include:
- Using a password manager service such as 1Password.com or Roboform.com (a great practice for all your sites!)
- Clearing your cache regularly after you log out
- Turning on secure browsing:
- Go to Account Settings
- Select “Security,†then “Secure Browsingâ€
- Choose “Edit,†then check the box enabling secure browsing
- Save your changes
- Using common sense and good judgment when deciding to click on unknown links or ones that sound too good to be true — even ones claiming to be from your friends!
Make a habit of visiting your Privacy Settings and Account Settings on a regular basis (once a week to no more than once a month), to see if (a) settings are still the way you left them (b) settings have “disappeared,†or new settings have been enabled.
Facebook has a habit of announcing changes through its official blog only. Unless you visit the blog regularly, you may not know something has changed.
A Word About Contests
Before you rush into doing that “Send Us Your Cute Pet Photo†contest on Facebook, be aware that Facebook has fairly strict rules about running promotions and contests using its platform.
Certain types of contests absolutely have to be run using Facebook apps only. And until you become more familiar with what you can and can’t do, do make sure you check Facebook’s own Promotions Guidelines first.
Take Advantage of Apps
Use only Facebook apps, to be safe. For example, run polls using the Polldaddy app or add your blog, using the NetworkedBlogs or Social RSS app (which currently allows you to add up to five feeds.)
You should be able to add apps by selecting “Apps†on the left-hand sidebar of your Facebook account, under your Profile photo. If you don’t see it there, select “More.†And if that doesn’t work, follow the instructions in Facebook’s Help Center.
(Be sure to read the “Discover Games and Apps†section too.)
We will tidy up more loose ends regarding using Facebook for Business in our upcoming webinar. Â Details for the webinar are below. Are you observing any of these points when you use Facebook for Business? Leave us a comment below. We would love to hear your experience with using Facebook for Business.
Next Webinar
We are preparing our second webinar, which will cover more in-depth the six (6) steps (key points to observe) when using Facebook for Business.  The webinar is scheduled for Thursday, March 8, 2012 at 2:00 pm MST.  Click here to register. Hurry seating is limited! If you register for the webinar and for some reason you can’t attend, we will send you a free recording.  See you there!
RJ’s Internet Marketing Services
My coder is trying to persuade me to move to .net from PHP.
I have always disliked the idea because of the expenses.
But he’s tryiong none the less. I’ve been using Movable-type on several websites for about a year
and am anxious about switching to another platform.
I have heard very good things about blogengine.net. Is there a way I can
import all my wordpress posts into it? Any
help would be really appreciated!
Hi Leona, thanks for stopping by and commenting. And thanks for reading! That is a question for my web designer who designs for our clients. I’m curious did you use WordPress to create your posts? If so, why would you move away from WordPress? I created my entire website using WordPress as my platform. I’m an expert on HTML and CSS, but not really a designer. WordPress makes web designing a breeze.