Step Two – Using Twitter for Business: Analysis and Conscious Tweeting

Step Two – Using Twitter for Business: Analysis and Conscious Tweeting

Last week in Step One, we analyzed which type of tweets work and which don’t, as well as the different types of tweeters/posters.  We ended with the realization that responses to tweets are rarer than snow in Phoenix, Arizona.

social media marketingThis week, in Step Two, we’re going to look at how not to fall into the pattern that we learned about in Step One, or break the pattern, if this is you. Instead, you’re going to:

  1. Determine whether or not your interaction on Twitter affects your traffic or ROI.
  2. Analyze your followers (referring back to the psychological tips in Lesson One).
  3. Put more thought into why you’re tweeting — and how you could do it better.
  4. Analyze what really works on Twitter.

Viral Posts

But the problem with this is . . . you won’t usually find powerful viral posts among fellow business users (who often seem to Tweet as if it’s a chore). So let’s revisit the Wonderful World of Celebrities to see what really makes Twitter tick.

Well, first of all, let’s face reality: The mere fact that you’re a celebrity means that your most mindless utterance is followed avidly.

To demonstrate this point, let’s look at former “Star Trek” alumni . . .

Jeri Ryan (Star Trek Voyager: “Seven of Nine”) has a modest collection of just over 100,000 followers and brazenly (and accurately) describes herself as a “binge tweeter.” Here’s a sample of Jeri Ryan’s typical tweets . . .

tweet sample

At first glance, you may find yourself spluttering: “THAT’S a good example of effective tweeting?”

Hardly earth shattering content . . . but highly personal tweets. Celebrity status and mindless content aside, Jeri Ryan is doing three things that make for effective engagement and “hooked”followers:

  1. She’s participating in actual conversation with her followers (and she doesn’t care what the rest of the world thinks or understands is going on between them).
  2. She’s acknowledging their tweets, making them feel important (either on a personal or on a fan level).
  3. Her Twitter activity is habitual, consistent — and daily.

How to Engage

The most important part of her tweet to the person she calls by their Twitter names . . . is seeing their @name in her tweet.

She keeps it personal but appropriate; and it’s obvious she’s doing her own tweeting. No pre-scheduled, impersonal, repetitive tweets in sight. She could easily hire a PR rep like other celebs . . . but she doesn’t. Not tweeting because she “ought” to — it’s obvious she likes to hang out on Twitter.

And so do their followers.

In our upcoming webinar, we will study two more celebrities to see how they make Twitter tick.

Tweeting Correctly

There are other reasons people like to follow celebrities — voyeurism, seeing how the rich and famous live, etc. — but that don’t take away from what Jeri Ryan is doing right. As you will see in our upcoming webinar, the other two celebrities are excellent examples of tweeting correctly.

If you want to become a power tweeter, start analyzing for yourself what’s really working on Twitter. Don’t be afraid to be unique and try things your peers haven’t clued into yet.

Come back next week for Step Three: Follow Twitter Best Practices.

What do you do to make for effective engagement, as well as hook followers?  As always, thanks for reading. See you next week!

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