In our post last week, we discussed the first step to take into account when starting a start-up. In case you missed it, go here to check it out. We covered how to come up with a business idea.
This week we will look at if your business idea will actually pay or is paying the bills.
Does Your Business Idea Actually Pays?
Although you have conducted the research to see if there is a need for your business idea (and have determined there is an interest), you might discover after putting your heart and soul, as well as money and time, into your business that it is not bringing in enough revenue.
Market Research
When conducting your research to determine a need and/or interest in your business idea, make sure your market is willing to pay for your product.
- How much are they willing to pay?
- How often will they purchase your services, weekly, monthly or once in a blue moon?
- How much of the market can you capture?
Back to the Drawing Board
If you’ve created your start-up based on the interest and need for what you are offering and discovered it’s not making you any money, it’s really not necessary to change the niche if you really like that particular one. Simply go back to the drawing board to determine if there is a need for a different product and/or service within that same niche.
Perhaps your business is making money, but you are burnt out doing the same ole thing. Come back next week when we look at how to start a new business without having to start from ground zero.
How successful is your start-up? Any tips you would like to share with us? As always, thanks for reading!
RJ’s Internet Marketing Solutions, LLC