Lesson 5: Using LinkedIn for Business

Lesson 5: Using LinkedIn for Business

social mediaThis is our fifth and final lesson for this social media lesson series . . . and that’s LinkedIn. If you missed our previous lessons, go here for Lesson One, here for Lesson Two, for Lesson Three go here, and for Lesson Four go here.

In this lesson, we will be covering three steps to consider when using LinkedIn for business. In this post, we will look at the first step, Setting Up Your LinkedIn Profile.

This used to be the network you used if you were job hunting. You could post your resume or CV and present yourself to employers.

It also functioned as an unofficial Business Directory — a sort of “Who’s Who” in the Internet business world. For this reason, the demographic tended to be “young professionals” and felt formal and focused.

LinkedIn implemented some changes a couple of years ago, adding new features and expanding sharing options, and it has rapidly grown in popularity since then.

No matter what your focus is, this is a social media platform you should use.  Nowadays, people automatically check LinkedIn to see if you have a “valid” presence, as one user puts it.

In other words, if you’re not in the “Who’s Who” (a.k.a. LinkedIn), your trustworthiness goes down in the eyes of potential subscribers.

Step One: Setting up your Profile

It’s easy enough to set up your LinkedIn profile. Once again, you’ll be prompted every step of the way.

Have your great profile photo handy, as well as your resume or CV also, if you want it to be available to people.

And write a short Summary that focuses on you only so far as it relates to what you can offer potential clients, followers, subscribers and employers. (Remember — people always read content with the attitude: “What’s in it for ME?”)

You will be ready to simply copy-paste your Summary into the Summary section, when setting up your profile.

You’ll also be walked through adding contacts.

Eight Tips and Tricks

There are 8 tips and tricks; however, which will greatly increase your visibility — both in LinkedIn and Google’s search engine . . .

  1. Customize your public profile with your name: (http://www.linkedin.com/in/yourname)
    (If your name has already been taken, you’ll have to get creative!)
  2. Be selective about contacts. People who don’t really understand how LinkedIn works or people with totally unrelated interests can really drag down your status and clutter your feeds, so don’t feel guilty about deciding not to add them to your connections.
  3. Ask for recommendations as soon as you’ve signed up and added your contacts. Don’t be shy — everyone does it and it’s expected (just make sure you ask people who actually know you.)
  4. Be selective about recommendations – both when asking for and giving them. (After all, it’s your reputation on the line.)

We will cover the remaining tips and tricks in our upcoming webinar.

Having a Profile on LinkedIn should be viewed as a business essential — like having a business card.

You can create a higher interaction rate simply by making sure you join groups aligned to your business mission and interests.

Are you using LinkedIn for your business? If so, has any of your LinkedIn contacts been converted to clients?

Come back next week as we continue our lesson . . . Step Two: Building Your Reputation. As always, thank you for reading. See you next week!





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