Video Marketing

Video Marketing

video marketingVideo marketing is another Internet marketing tool and strategy that will drive traffic to your website.

Target Audience

Your videos should include valuable information for your target audience, as well as being relevant to the subject matter. For SEO (search engine optimization), choose your title, description, and keywords carefully. You want your target audience to be able to find your videos when they are searching using the keywords you select.


Make sure your website URL (or wherever you want to direct your visitors to) is in the first line of the description leaving a space between the URL and the actual description.


Don’t forget to brand your videos with your logo and website address. You can also create a YouTube Channel customizing it to promote your brand. The Channel also has a bulletin feature, which allows you to create messages, similar to Facebook and Twitter posts. These posts will show up on your subscribers’ and friends’ homepage.

Social Media Networking

Submit your videos to your favorite social networks and allow comments and ratings. Make sure you respond to comments. With YouTube share feature, you can easily share your videos to various social networks with a click of a button.


Allow your videos to be embedded. You can also embed your videos into your WordPress blog. Make sure you insert the embed codes into the HTML mode tab of the post editor when creating your blog post.

We would love to hear how video marketing has worked for you in your Internet marketing plan. Let us know by leaving your comment. Come back next week for more Internet marketing tips!

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