What is a Niche?

What is a Niche?
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Rita J. Cartwright Southern, Founder

An interesting discussion was started on Twitter as to what is a niche.  I have seen niche used to refer to a group of consumers with shared characteristics.  I have also seen niche described as a specialized service(s); for example, internet marketing.

Ten years ago, when I was in college, niche was described as a space in the market where the advertiser’s product or service will fit.  Merriam-Webster online dictionary definition is a place, employment, status, or activity for which a person or thing is best fitted.  Although marketing and advertising concepts and theories remain the same, the methods of delivery of advertising messages have changed.

These changes apparently have changed or gave new meaning to the word “niche” where now it can refer to a specialized service.  Join the discussion by posting your comment below as to what is a niche to you.  I look forward to reading your thoughts.
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